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Product

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Email Marketing
for the 21st century.

Customer Brilliance

Product

Customer Brilliance

Studies have revealed that personalized marketing will boost both, the response quota and sales by 23 percent. The average number of orders received is 18 percent higher. Hence, there are many good reasons to opt for next generation e-mail marketing. Clever Elements® will help you extract your existing data’s true value. You will get to know your customers thanks to our comprehensive analysis, which will put you in a position to significantly expand and deepen your relationships. As a result, you will generate the foundation for successful multi-channel promotions while you will also boost the success of your direct marketing efforts.

  • Realtime Decisioning
  • Live 360 Analytics
  • Profile Discovery
Realtime Decisioning

Realtime Decisioning

The meaningful data you receive thanks to live analytics allows you to identify the wishes and preferences of every recipient. Filter them and add them to segments of your choice. From the anonymous data that makes up a diverse target group, you can now generate clusters of recipients who will be the most promising for your respective campaign. Filter dynamically based on your choices. Define your target group. Do you, for instance, want to reach everyone who is interested in a specific product or who have already spent a certain amount of money on a different product? Or all women within a certain age group from a specific city? Set up your filters and your communications will reach your desired audience with laser-like precision, which will also make your campaigns relevant and concise.

Live 360 Analytics

Live 360 Analytics

Always know what’s going on. And when it happens. Immediately after you send out any message, Clever Elements® analyzes each recipient’s response. Which link did he/she click? Which call to action delivered the desired success? What did the recipient purchase? When did he/she abort the buying process? The analytical data is added to the recipient’s profile in real time and provides you with more detailed information about each recipient. Consequently, every time you send out a message, your database becomes more valuable. As a result, you will be able to create even more relevant campaigns in the future – because know you know who your valuable customers are and who you should communicate with since it actually pays off.

Profile Discovery

Profile Discovery

Data is the basis for all effective dialog marketing. The faster you convert your data into campaigns, the sooner you will be successful. Clever Elements® is very easy to work with, which will facilitate your initial steps. Simply import or export your data. You have the option to make additions to e.g. fields, which will allow you to personalize your e-mails. Enrich the data with live analytics to enhance the relevancy of your campaigns. This approach enables you to speak to your contacts directly, which will eventually make you a trusted partner of your target group.

Smart Campaigning

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Smart Campaigning

Businesses find themselves confronted with numerous challenges when it comes to meeting the demands of industrialized communication. Costs are frequently the primary issue. More than 50 percent of the costs incurred for the production of marketing messages are process-related” Concept development, copywriting/editing, project management, production and distribution. Clever Elements® ensures that those who are actually interested will receive your e-mail campaigns. All you need to do is simply focus on the creative work. As a result your campaigns will deliver their full impact with your target group and you are in control of your budgets.

  • Genius Campaigns
  • Multilevel Automations
  • Advanced Content
Genius Campaigns

Genius Campaigns

It’s so simple it’s ingenious: In just a few clicks you can create one shots – i.e. newsletters sent to a specific group of recipients. As far as the amount of work involved is concerned, they are a little easier than entire campaigns. However, this does not mean that they will produce less impressive results. No matter whether you’re planning to send out one shots or campaigns – Clever Elements®’ user friendly dashboard will help you stay in control of the big picture at all times. When did you send out your most recent campaign? Which target group has already received this e-mail? Our solution will tell you. You can also duplicate, move or copy content with a simple click. It will save you time and resources – in other words: actual money.

Multilevel Automations

Multilevel Automations

Small gifts keep friendships alive. The same applies to small gestures. After all, who doesn’t appreciate a personal greeting or a congratulatory birthday message? Surprise your customers with special tokens of your appreciation on special occasions. Don’t worry – you won’t have to remember every single date. Clever Elements® will take care of that for you. Using automated marketing tools, you will be able to generate and retain loyal customers among your target group. Communicate on a personal, proactive and relevant level so that people will remember – at any point in time during the customer journey and throughout the customer lifecycle (this service will likely be available mid 2017).

Advanced Content

Advanced Content

Content counts. However, customers also “eat” with their eyes. Clever Elements® makes it very easy for you to compile attractive content. Generate e-mail campaigns your recipient will want to read with our intuitive content management system. Regardless of whether you are pursuing a very precise concept or are required to comply with corporate identity policies or even if you just want to try out different possibilities: Our drag and drop editor makes it extremely easy. Create your own templates or use one of our existing options. Our mailing tools are of course responsive and optimized for all end devices. You will reach the members of your target group on the devices they currently prefer and your message will have the perfect look and feel. This is how you create mailings that will be well received. Goal attained

Delivery Intelligence

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Delivery Intelligence

There’s no doubt about it – the objective of e-mail marketing is to generate conversions that are profitable. This type of direct marketing is the most efficient tool. Based on a study, every Euro invested into this segment will generate a ROI of EUR 44.25. That makes newsletter marketing about forty times more effective than Facebook and Twitter combined. All the work and effort you put into your campaign has to pay off. That’s why it’s even more important that you have an e-mail service partner you can rely on. You need a partner that ensures that your e-mails don’t disappear in the SPAM folder. You service has to deliver reliably, even if you send out high volumes of e-mail. And of course, strict data privacy and perfect support have to be a. 

  • Sophisticated Monitoring
  • Elite Smart Inbox
  • Mailserver Perfection
Sophisticated Monitoring

Sophisticated Monitoring

We know our own infrastructure and service architecture best. We also know the resources we have best. That’s why we are in a position to guarantee an optimum product to you. However, we also know that while trust is a good thing, verification is better. Hence, we monitor our services 24 hours a day, 7 days a week to make sure everything is always perfect and stays that way. So if the reputation of a mail server declines, we can take corrective action immediately and take it out of our network. We detect all irregularities right away – thanks to constant monitoring. We do all of that to ensure that your campaigns run smoothly without any problems. If you should have any questions – we’re here for you. Our support team can be reached via e-mail around the clock and responds promptly – our team members are expeditious, friendly and competent.

Elite Smart Inbox

Elite Smart Inbox

The most amazing campaign is useless if it does not reach its targets. We make sure that addressees are converted into recipients. Clever Elements® has a Certified Senders Alliance (CSA) certification. Thanks to comprehensive white listings with all large providers, e-mails you send through us will always get to their destinations. Our servers will not break down even we send out immense amounts of e-mails since the load is automatically distributed across multiple servers. Hence, we can handle even high volume mailings comprising several million e-mails per day without any problems.

Mailserver Perfection

Mailserver Perfection

Complicated things are almost the most impressive if the effort that goes into them is not obvious. Since it is not evident how much work goes into our service, we would like to share some of the information with you: Clever Elements® utilizes the latest technology in combination with an excellent server infrastructure. Clever Elements® runs directly on the Cloud in Germany on secure servers. It is an extremely stable service that is ready for use 24/7/365. Data privacy is important to us. All customer data is stored and processed exclusively in Germany. Hence, it is subject to the German data privacy provisions. You can rest assured that your campaigns will run smoothly and that your messages will reach your target groups. You can count on us.

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